UX RESEARCH @ GOOGLE

Helping ad publishers and developers monetize their apps

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As a UX Researcher, I am responsible for representing ad publishers/developers voice and helping build meaningful features for AdMob.

KNOW WHAT I STRIVE FOR

What am I doing?

AD FORMATS

Helping publishers choose the right ad format

Conducted foundational research to improve the format selection experience

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TESTING ADS

Helping app developers and adops test their ads

Led qualitative research and RITE concept testing to launch mobile ads testing features.

POLICY CENTER

Helping publishers understand and resolve policy violations

Led qualitative research to re-design a cross-product feature.

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SPAM AND VIOLATIONS

Helping publishers and Google reduce spam

Led mixed-methods research

REPORTING

Helping app developers to understand the value of ad monetized users

Conducted concept testing and usability evaluation to help launch user based cohort reports.

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LEARNING EXPERIENCE

I learnt..

TEAMS

Working with cross-functional teams

As a UXR, I was responsible for working with product, design and engineering teams to understand product goals and resources, to plan research studies and communicate inisghts and design directions.

PRODUCT SUITE

Working with cross-product teams

Google ads publisher suite has three huge products that cater to different publisher sizes and often overlapping features require cross-product research.

INDUSTRY RESEARCH

Research and management skills in an industry setting

Google has provided me the experience of managing research projects and resources in an industry setting.

NDA

Due to legal constraints, I cannot share the exact work I have done. Contact me to know more about my experience.