Helping ad publishers and developers monetize their apps
As a UX Researcher, I am responsible for representing ad publishers/developers voice and helping build meaningful features for AdMob.
KNOW WHAT I STRIVE FOR
What am I doing?
AD FORMATS
Helping publishers choose the right ad format
Conducted foundational research to improve the format selection experience
TESTING ADS
Helping app developers and adops test their ads
Led qualitative research and RITE concept testing to launch mobile ads testing features.
POLICY CENTER
Helping publishers understand and resolve policy violations
Led qualitative research to re-design a cross-product feature.
SPAM AND VIOLATIONS
Helping publishers and Google reduce spam
Led mixed-methods research
REPORTING
Helping app developers to understand the value of ad monetized users
Conducted concept testing and usability evaluation to help launch user based cohort reports.
LEARNING EXPERIENCE
I learnt..
TEAMS
Working with cross-functional teams
As a UXR, I was responsible for working with product, design and engineering teams to understand product goals and resources, to plan research studies and communicate inisghts and design directions.
PRODUCT SUITE
Working with cross-product teams
Google ads publisher suite has three huge products that cater to different publisher sizes and often overlapping features require cross-product research.
INDUSTRY RESEARCH
Research and management skills in an industry setting
Google has provided me the experience of managing research projects and resources in an industry setting.