Conducted foundational research to improve the format selection experience
Led qualitative research and RITE concept testing to launch mobile ads testing features.
Led qualitative research to re-design a cross-product feature.
Led mixed-methods research
Conducted concept testing and usability evaluation to help launch user based cohort reports.
As a UXR, I was responsible for working with product, design and engineering teams to understand product goals and resources, to plan research studies and communicate inisghts and design directions.
Google ads publisher suite has three huge products that cater to different publisher sizes and often overlapping features require cross-product research.
Google has provided me the experience of managing research projects and resources in an industry setting.