• SME interviews to understand product vision and goals.
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Contextual inquiries with users
• Stakeholder interviews
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Card sorting
• UI Evaluation via heuristics
• Used Google analytics to track journey related metrics
• Used NPS ratings to understand painpoints in experiences
• In-page surveys
• Broke down the current journeys into broad stages - research, dealer interaction and purchase and represented the touchpoints and painpoints.
Colloborated with product, FE, content and visual design teams to design and deploy new features.
Based on the testing results, iterations to the new features were made.
Colloborated with the FE team to develop a component library for cardekho's subsidiary - Zigwheels.com.
Working with cross functional teams - engineering, product, analytics and marketing gave me a chance to improve collaboration skills and establish partnerships.
As several startups operate using agile processes, I learnt to adapt UX processes, timelines to syncronize with product development roadmaps.
As a UXer, I practiced representing the voice of the user and taking ownership of my design decisions, and guided product teams with their strategies.